Laws Of .com

U.S. Telemarketers Required to Identify Themselves to Consumers by Caller ID

The Federal Trade Commission in the U.S. has forced telemarketers to identify themselves by name and phone number to consumers using Caller ID as of January 29, 2004. Previously, telemarketing calls appeared as "out of area" on Caller ID. The change allows consumers to call the telemarketer and request removal from the telemarketer's call list.

The new requirement is connected with the establishment of the do-not-call registry, which took effect in October and contains 56.3 million phone numbers. Telemarketers must update their list of consumers who do not wish to be called every three months. Consumers will experience a time lag of at least three months from the time they signed up with the registry to the time when they can expect a decline in the volume of telemarketing calls. Telemarketers in areas that do not have Caller ID are not required to comply. Exemptions from the rules are provided for charities, pollsters and political campaigns. Fines of up to $11,000.00 are faced by telemarketers that call numbers on the registry.

While telemarketers support the Caller ID requirement, they oppose the do-not-call registry. They claim that 2 million jobs in the industry are at stake. Arguments were heard during November regarding their attempt to dismantle the registry by the Tenth U.S. Circuit Court of Appeals in Denver, and a decision is expected to be released soon.

For a copy of the article, visit:
http://www.siliconvalley.com/mld/siliconvalley/news/editorial/7818081.htm