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US ISPs Starting to Charge for "Guaranteed" Email Delivery
Goodmail Systems, a California company claiming to specialize in e-products, recently signed up five of the largest ISPs in the United States to use its system, CertifiedEmail. The system will enable the emails of its clients to bypass technologies that attempt to filter out spam. CertifiedEmail is targeted at large corporations and financial institutions whose mass emails are most likely to be imitated by spammers and confused with junk email.
Emails certified using the CertifiedEmail system are marked to show that they come from a “trusted” source at a cost of a quarter of a US cent per email, with non–profit clients charged at a reduced rate. According to Goodmail Systems, seven American ISPs are now using CertifiedEmail; the combined total of their users constitutes approximately sixty percent of the US population.
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