Volume III

Issue : 7: April 7, 2005

• U.S. Gift Shop Sues Google Over Click Fraud Advertising
• Tobacco Websites Shut Down After Credit Card Companies Refuse Online Payments
• New York Court Rules Common Law Protects Recordings Made Before U.S. Copyright Legislation
• Canadian Government Releases Copyright Reform Report
• Canadian Telecom Challenges Regulator over VoIP - CRTC Imposes 9-1-1 Rules
• Jury Verdict Orders Toshiba to Pay $465M in California Trade Secret Case
• N.Y Appeals Court Rules Out-of-State Telecommuter Must Pay N.Y. Income Tax
• Freelance Writers Settle Electronic Database Class Action Lawsuit in U.S.
• B.C. Court Releases Decision in Data Outsourcing Case
• WTO Releases Decision in Online Gambling Case

Home > Volume III > Issue 7: April 7, 2005 > U.S. Gift Shop Sues Google Over Click Fraud Advertising

U.S. Gift Shop Sues Google Over Click Fraud Advertising

Lane's Gifts and Collectibles, a gift shop in Arkansas has filed a lawsuit against a number of Internet providers including Google, Yahoo!, Netscape, and America Online, for knowingly overcharging for their "pay per click" advertising services. Hoping that other advertisers will join as plaintiffs in a class action suit, the gift shop alleges that the defendants have conspired to create an online environment that causes advertisers to suffer damages. The gift shop claims that the advertising traffic is often generated fraudulently by people attempting to increase the advertiser's fees, not bona fide customers looking for information, and that the providers do not disclose that they are routinely and systematically overcharging for pay per click advertising revenue. The lawsuit was launched on February 4, 2005, and the defendants have recently filed a motion to transfer the case from state court to federal court.

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