The U.S. Court of Appeals (9th Circuit) found that personal jurisdiction over an out of state defendant may be based upon its operation of an ecommerce website.
L.L. Bean is a corporation based in the state of Maine that sells clothing and outdoor equipment over the Internet. In the past few years, it has sold millions of dollars worth of products in California. Gator.com is a Delaware corporation with its principal business in California, which distributes adware called the "Gator Program", which is a program that once installed on a computer, recognizes certain pre-selected URLs that a user visits on the Internet, it displays a pop-up window offering a coupon for that website's competitor. In this case, website users who visited L.L. Bean's website were offered coupons for a competitor, Eddie Bauer.
On March 16, 2001, L.L. Bean asked Gator to stop its pop-up windows from appearing on its website stating that such activity "unlawfully appropriated" its goodwill associated with its trademark and created confusion. Gator responded by filing a complaint in the U.S. District Court against L.L. Bean seeking declaratory relief that the Gator program does not violate L.L. Bean's trademark or other rights. L.L. Bean sought to dismiss the claim for lack of personal jurisdiction and was successful at the District Court level.
However, the Appeals Court reversed the District Court's decision holding that L.L. Bean's substantial or continuous and systematic contacts with California, through its e commerce activities, was sufficient to support a finding of general jurisdiction. The Court added that "businesses who structure their activities to take full advantage of the opportunities that virtual commerce offers can reasonably anticipate that these same activities will potentially subject them to suit in the locales that hey have targeted".
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