Laws Of .com

Lawsuit Attacks Googles Secret Formula

A civil complaint recently filed in the U.S. District Court alleges that Google has engaged in anti-competitive behaviour and misled the public by positioning its search engine as an objective source for finding Internet content. The Plaintiff, KinderStart, a Website devoted to information about children, claims that it was dropped from Google’s index a year ago without warning. KinderStart says that its traffic plunged significantly after Google dropped it. Google’s secret method of ranking Websites is designed to elevate in search results the sites with content most relevant to a request. However, according to the lawsuit, Google’s attempts to police its ranking system results in Websites being unfairly banished, or, receiving low rankings. Google has previously defended its right to revise its formula and to keep the formula a secret. So far, a court has never ordered Google to reveal the formula for ranking Websites.

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