Volume III

Issue : 14: July 14, 2005

• Company Sues Wayback Machine over Law Firms Circumvention of the Websites Blocking Mechanisms
• Maryland Court Refuses to Take Jurisdiction over Website Offering Software Downloads
• Alberta Privacy Commissioner Comments on Keystroke Logging
• Google Sued by Advertiser for Losses Arising out of Click Fraud
• FTC Receives Complaint to Investigate Online Sale of Personal Information Including Cell Phone Records
• RIAA Sues another 784 Alleged File Swappers
• U.S. Banks to Pool ID Theft Data to Provide to FTC

Home > Volume III > Issue 14: July 14, 2005 > Google Sued by Advertiser for Losses Arising out of Click Fraud

Google Sued by Advertiser for Losses Arising out of Click Fraud

Click Defense Inc., a firm that advertises its click-fraud detection software through the Google website, filed a class action lawsuit against Google Inc. alleging breach of contract, negligence, unjust enrichment and unfair business practices for failure to protect users of Google's advertising program from "click fraud". Click fraud is an industry term that refers to the practice of clicking on per-click advertisements for the purpose of causing the advertiser to incur undue and potentially detrimental levels of advertising expense, given that the advertiser pays fees on a per-click basis. The practice is often employed by the advertiser's rivals. Click Defense alleges that click fraud has cost them and other potential plaintiffs at least $5,000,000.

For a copy of the complaint, visit:

http://shorl.com/hivovygrakagy

For additional information, visit:

http://uk.news.yahoo.com/050630/80/fmbu4.html