Volume X

Issue : 9: January 26, 2012

• Google Launches Major Privacy Awareness Effort
• US Supreme Court Extends Copyright Protection to Foreign Works
• Shareholders Bring Class Action Against Netflix for Securities Law Violations
• New Australian Standard For Offensive Trademarks Is Just "Nuckin Futs"
• SOPA and PIPA bills: Old Answers to 21st-Century Problems, Critics Say
• Motorola Mobility Takes a Bite out of Apple in Patent Ruling
• Mac OS X Secrets to be Revealed

Home > Volume X > Issue 9: January 26, 2012 > Google Launches Major Privacy Awareness Effort

Google Launches Major Privacy Awareness Effort

Google has launched a series of educational advertisements about privacy protection.  The “Good To Know” ads will appear in major U.S. newspapers and magazines, and on billboards, subways and various websites.  As part of some ads, Google will try to explain why search engine results are more helpful if the engine knows more about a user’s past searches and interests.  The campaign is viewed by some as a disingenuous public relations offensive.  Critics often cite that Google collects too much personal information about users, and that Google is incentivized to collect that data as it assists in targeted Internet ads, which generate most of Google’s revenue.

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