Volume I

Issue : 3: August 7, 2003

• New York Man Settles Invasion of Privacy Claim For $325,000.00
• Passage of U.S. Drug Import Bill benefits Internet Pharmacies
• Appeals Court Allows Claim For Conversion against Domain Name Registrar In Sex.com Litigation
• RIM Loses Patent-Infringement Ruling
• Recording Telephone Calls Without Customer Consent Contravenes PIPEDA
• Privacy Commissioner Rules Against Call Display
• Class Action Filed Against DoubleClick Over Advertising Banners
• Study Reveals Similar Privacy Practices in the U.S. and U.K. Despite Lack of Legislation in U.S.
• Red Hat Sues SCO Group - SCO Group Announces License Fees for Linux Users
• Canadian Lawful Access Consultation Report Released
• Australian Court Grants Hearing for Leave to Appeal in Internet Defamation Suit

Home > Volume I > Issue 3: August 7, 2003 > Class Action Filed Against DoubleClick Over Advertising Banners

Class Action Filed Against DoubleClick Over Advertising Banners

A class action lawsuit has been filed in Pennsylvania (Case No. G.D. 03-12899) against DoubleClick, Inc., a Delaware corporation that provides products and services to assist direct marketers, online advertisers and publishers in designing, deploying and analyzing marketing campaigns. In the lawsuit, the plaintiffs claim that certain ads served by DoubleClick DART technology use a Fake User Interface (FUI) dialog box resembling legitimate computer system error messages that deceive millions of Internet users to click on them only to be hijacked to the commercial websites of the defendant's customers. Once in these websites, it is claimed that the defendant's customers take control of the unwitting user's computer and attempt to hawk services and software. Finding an easy exit is not simple -'you go close it, and another window opens up'- the plaintiffs claim.
 

The suit calls for compensatory and punitive damages and seeks an order restraining DoubleClick from engaging further in this alleged "diabolical scheme".
 

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