Volume VII

Issue : 15: October 22, 2009

• The Canadian Marketing Association Seeks Alteration of Ottawas Anti Spam Bill
• Industry Association Opposes New Blogging Recommendations
• Apple Challenges Woolworths W Trade Mark
• Craigslist Sues Ad automation Vendors
• Yahoo Settles Class Action Pay Per Click Advertisement Suit
• Eolas Sues High Profile Companies over Web Technology
• NBA Star The Robin Hood of Domain Names

Home > Volume VII > Issue 15: October 22, 2009 > Industry Association Opposes New Blogging Recommendations

Industry Association Opposes New Blogging Recommendations

In response to the Federal Trade Commission’s (FTC) recently published guidelines, “Guides Concerning the Use of Endorsements and Testimonials in Advertising”, the Internet Advertising Bureau (IAB) has released an open letter detailing its concern. The President and the CEO of IAB (Randal Rothenberg) cites that the new guidelines which require, inter alia, that bloggers disclose their affiliations with sponsors, marketers, and free giveaways are “punitive to the online world”. He continued by stating that the new guidelines are biased and offline media is not facing such rigorous scrutiny, stating that “clamping down on one medium but not another constitutes a First Amendment violation”.

For additional information, visit:

http://www.iab.net/insights_research/public_policy/openletter-ftc

http://news.cnet.com/8301-1023_3-10376177-93.html

http://news.cnet.com/8301-1023_3-10367464-93.html?tag=mncol;txt