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Encyclopedia Britannica going Wiki
In an apparent bid to compete with Wikipedia, the venerable publication Encyclopedia Britannica has opened itself to user-generated content. Britannica still plans to vet the material that users post to the site for the purposes of maintaining the publication’s quality. However, Britannica plans to conduct that review and post the new material within 20 minutes of it being submitted. Britannica also intends to make use of the content posted by users by incorporating some of it into print versions of the encyclopedia. This new program is part of an overall strategy which is meant to displace Wikipedia’s high ranking on Google searches.
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