In a vigorous protection of its well-known trade-mark, computer and electronics giant, Apple, is challenging an application by Woolworths in Australia to register, as a trade-mark, a stylized green “W” with a stem that resembles the well known Apple logo. Woolworths’ trade-mark application includes a wide class of electrical technology that would encompass computers, music players and other devices that would compete directly with Apple’s products, a move Apple believes Woolworths is looking to make. Woolworths says that Apple is taking trade-mark protection “to the extreme”.
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